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What is behind the success of a broker nowadays when the competition is ever demanding and new technologies are redefining everything, including client services in financial and capital markets? Gulf Brokers have been awarded 2nd prize in the worldwide voting contest by industry magazine Forex-Mag.com in the category for The Best Customer Service. Untraditionally, we have interviewed the Chief Analyst of the company Syam KP to comment on the trends in clients’ services as understanding the markets from the analytical point of view becomes more and more connected with services provided to customers.
In the business world where almost everything is digital to some extent, including online trading and investing, what is the value of customer services? What makes the company outstanding in terms of customer services?
First of all, I want to appreciate our customer service team and IT specialists for their tremendous hard work behind our recent achievement.
As we know customers are the backbone of any business and if your customers are happy — your company will prosper. Over the years, Gulf Brokers has consistently focused on the quality of customer service. We provide fast execution with deep liquidity, competitive spreads and our expert customer service representatives can assist customers in many different languages, 24 hours a day, 5 days a week.
As an analyst, are you, in a way, a part of the customer service of Gulf Brokers?
Yes, of course, I am. Our customer base comprises both professional and amateur traders. So, I always try to generate exclusive analytical materials, which help all types of traders to make smart trading decisions. Part of our effort is to help our clients learn about recent trends and, thus, about new risks as well. Within the wide portfolio of materials and activities for our clients, that we continually produce, we are planning to upload more educational videos in our YouTube channel https://www.youtube.com/channel/UCw9Us8K72sWNRt0PIPIOrBQ
You meet a lot of retail traders. Do you think they understand the complexity and mechanism of markets? Are they prepared enough to act like professionals?
We offer our traders various educational tools. They should guide them to focus more on their own trading strategy and risk management to act rationally and with caution in the whole process of trading decisions.
What advice would you give a new trader so that he can hold on permanently?
It takes go through a whole trading academy to sustain success in the market, which is, from the definition, very volatile. Among many advice to traders I would pick up this one: try to improve yourself permanently in your knowledge, learn from having a loss and keep discipline with your trading strategy and risk management and the market will reward you for your diligent efforts.
